This groundbreaking study out of Yale’s Rudd Center for Food Policy and Obesity directly contradicts most of what society and medicine has been attempting for years. Namely, the idea that by making people feel badly about their body image, food choices, etc. we can influence their choices on a positive direction.
Survey says — BZZZZZZ.
This study divided overweight individuals into two groups, half of whom watched a neutral video, the other half watched a video containing weight-stigmatizing material. Contrary to the notion that stigma generates motivation and interest in behavioral change, the stigmatized group consumed three times as many calories as the neutral group.
Time for a new approach. More on that soon.
